You can access and prioritize them, assigning tasks to your teammates to handle the most critical inquiries. We’ll talk about this feature a bit later, but it essentially stores all your incoming messages in one dashboard. And that’s where Sprout Social’s Social Inbox tool comes to save the day. That said, it is understandably difficult to keep track of all the DMs you receive, especially if you’re running several social media accounts. Moreover, according to Sprout Social’s own research, 64% of consumers want brands to communicate with them – they believe it strengthens their relationships. Most businesses receive hundreds of messages on social media every day, and it is a big mistake to disregard them. But since you’re here to find out more about this solution, let’s take a look at both advantages and disadvantages to help you make a well-informed decision.

We’ve already covered Sprout Social as one of Hootsuite alternatives in this article, though it only gives a general overview of the tool. Sprout Social: Advantages and Disadvantages With Hootsuite, you can run social media ads on Instagram, LinkedIn, and Facebook. The tool also delivers real-time reports to help you assess the results of your advertising campaigns objectively. You can use Hootsuite’s unified dashboard to run social media ads and promote posts that have great performance.

What helps Hootsuite stand out from the crowd?ĭefinitely its Advertise feature.

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